For over a decade, the App Store has proved to be a safe and trusted place to discover and download apps. But the App Store is more than just a storefront — it’s an innovative destination focused on bringing you amazing experiences. And a big part of those experiences is ensuring that the apps we offer are held to the highest standards for privacy, security, and content. Because we offer nearly two million apps — and we want you to feel good about using every single one of them.
Designed for discovery.
Stories and collections that inform, help, and inspire. Updated daily.
Stories and collections that inform, help, and inspire. Updated daily.
Original stories by our editorial team bring you everything from exclusive world premieres to behind-the-scenes interviews. Tap the Today tab and read about influential developers and game creators, learn a few tips and tricks, or see how apps are changing how people work, play, and live.
Visit the Today tab
Nearly 20K stories and counting.
Curated by experts. Handpicked for you.
Curated by experts.
Handpicked for you.
With thousands of apps added to the App Store every week, there’s always something new to check out. To help you discover the apps, stories, and games you’re sure to love, our team of full-time editors offers personalized suggestions based on your preferences and previous purchases.
Discover amazing apps with a rich search experience.
Discover amazing apps with a rich search experience.
Our rich search feature offers suggestions and helpful hints, and provides results with in‑line video previews, editorial stories, tips and tricks, and lists.
Over 1.8M apps available worldwide.
175 storefronts in over 40 languages.
Over 150 expert editors worldwide.
Get the details on every app.
Get the details on every app.
App product pages give you the details you need when deciding what to download. From more videos to rankings and reviews, there are loads of ways to help you pick the app that’s right for you.
Privacy and security.
Built into everything we do.
Security for every app. At every level.
Security for every app.
At every level.
We ensure that apps come from known sources, are free of known malware, and haven’t been tampered with at the time of installation or launch.
100% of apps are automatically screened for known malware.
Over 10K apps use Apple health technologies like HealthKit, CareKit, and ResearchKit designed to protect patient privacy.
You choose what data to share. And with whom.
You choose what data to share. And with whom.
Each app is required to ask for your permission so you can choose what data to share. The first time a third‑party app wants to access your information — like your location, contacts, calendars, or photos — you receive an alert. Even if you grant access once, you can revoke it later. We also ensure that apps are denied access to certain sensitive data on your device, are unable to modify your device or OS, and are prohibited from obtaining complete access to your data.
Over 150K submissions rejected last year for violating privacy guidelines.
Apps can’t pull your data from other apps.
Apps can’t pull your data from other apps.
System-level protections prevent an app from accessing data from other apps without your explicit permission.
Dedicated to trust and safety.
Apps must adhere to our guidelines.
Apps must adhere to our guidelines.
When you download an app, it should work as promised. Which is why human App Reviewers ensure that the apps on the App Store adhere to our strict app review standards. Our App Store Review Guidelines require apps to be safe, provide a good user experience, comply with our privacy rules, secure devices from malware and threats, and use approved business models.
Learn more about the App Store Review Guidelines
Every week, over 500 dedicated experts around the world review over 100K apps.
Over 1M submissions rejected for objectionable, harmful, unsafe, or illegal content.
You should never have to worry about inappropriate content.
You should never have to worry about inappropriate content.
We strongly support all points of view being represented on the App Store. But we also take steps to make sure apps are respectful to users with differing opinions, and we reject apps with any content or behavior that we believe is over the line — especially when it puts children at risk. Every app has an assigned age rating, so parents can determine what is appropriate for their children.
No surprise purchases.
No surprise purchases.
Apps must follow an approved business model and clearly show you the price, tell you what you get with your purchase, and explain subscription-renewal terms up front. Apple sends a receipt each time you use our in‑app purchase feature, and you can also view those purchases and subscriptions in your account. So you won’t get bills out of the blue.
Every day, moderators review worldwide App Store charts for quality and accuracy.
In 2020, we removed over 60M user reviews that were considered spam.
Over 2M apps removed because they haven’t been updated or don’t work on our latest OS releases.
Download with confidence.
Make any app yours. Instantly.
Make any app yours. Instantly.
Our world‑class distribution platforms reach over 1.5 billion devices worldwide, allowing users to buy and download apps without lags or drags. When you download a universal app on one device, it automatically appears on your other devices. And if you upgrade to a new device, your apps go with you — no need to redownload as long as your apps stay up to date.
Purchase safely and securely.
Purchase safely and securely.
App Store purchases are safe and simple, so you can start playing, gaming, reading — or just doing — right away. Create a secure account with your preferred payment method on file and it’s easily accessible across your devices and the web. Your account is protected by two‑factor authentication, ensuring that the only person who can access your account is you — even if someone else knows your password. And more than 250,000 apps tap into the advanced technologies of Touch ID and Face ID built right into your devices, giving you an additional layer of security.
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