We possess the right knowledge and insights about the choice of medium for running successful campaigns. Konnections offers strategic media services to our clients. It includes Media Planning, Buying and Releasing for Press Advertisements, Electronic, Outdoor, Digital & Ambient Media , Market Activation & Visual Merchandising.
It used to be that businesses had one or two spokespeople who dealt with the media. They faced the 'heat', dealt with questions (hostile or not) and were the public face of the company. That may still be the case in your company.
More often than not these days, there are lots of people who are the public 'voice' and 'face' of organisations. Sometimes they have a grounding in media skills and know how to handle even the toughest media interview; sometimes they don't and the results can be embarrassing, even potentially disastrous.
You may have people in your company who have to 'meet the press' on a regular basis.
You may have people who have to field media queries or in turn, have to create media interest and excitement.
You may have people who have to deal with emergencies, unexpected crises and need to be well-prepared to ensure they aren't wrong-footed by the media or manoeuvred into saying something they shouldn't or simply don't want to reveal at this time.
You may have a launch, a big event, a campaign coming up and you want to grab the media's attention.
There are all sorts of reasons to develop your people's media skills; making sure your spokespeople feel confident and capable is probably the key one.